What happens when a potential buyer goes to Google to conduct a search on a product you sell? Does your business show up on the first page of results? How about the second page?
Digital Presence Management has many moving parts. There are many building blocks that can be arranged to provide services to a specific business. To have best in class local presence management strategies, a business must understand what makes up Digital Presence Management (DPM). Here are just three areas you should know:
- Local Presence. All of the information surrounding a business’s actual physical location, such as where to find it on a map, business hours and its name, address and phone.
- Online Presence. All of the information, processes, and marketing for a business that is presented online. Consumers usually conduct a Google search to find this information, which includes the website, any social media pages, blogs, online reviews from multiple sites, any search engine optimization (SEO) done, and pay-per-click (PPC) advertising just to name a few.
- Local Presence Management. This refers to the seamless merging and control of local and online presence components to positively affect and cultivate a brand’s or business’s presence across the Internet.
Two years ago Google announced that mobile search had surpassed Desktop search. Fast forward to today and more consumers are making more purchases from an iPhone or Samsung than any other device. But have brick and mortar companies taken the time to keep up with the technological opportunities that will drive foot traffic in your business. For instance, is your website optimized for mobile users?
Similarly, with changes to Google’s algorithms the need to have consistent data about your company or business across parts of the Internet will insure you rank much higher when that Google search is conducted. Having consistent data such as: address, phone, and business hours; makes it easier for search engines and consumers to find the business. Today, submitting your information just to Google or Bing or Yelp will not guarantee you the highest ranking in searches possible.
Consistently staying active on at least the major social media channels – Facebook, Twitter and Instagram – will also contribute to a higher ranking in online searches. In short, having engaging social media posts will alert consumers to your business which in turn will send more foot traffic to your locations.
Finally, shoppers want to be able to easily find a business on their mobile device in order to get to your location quickly. It is imperative if you are a brick-and-mortar location to correctly appear on Google and Apple maps. To accomplish that, you need to make sure you show up in the dozens of syndicated listings used by mapping companies to correctly locate you.
What’s The Solution for Digital Presence Management?
At Lucé Media – we get it. Managing all of this information is hard, time consuming and probably not in your wheelhouse. But it is in ours. Click here to get a FREE report on everything you should know about Digital Presence Management. Luce’ Media will offer you low cost solutions to enhancing your Digital Presence. We can provide easy to understand methods of posting to social media that gets results and can consistently monitor your Digital Presence to make sure it remains optimized at all times. Click here, scroll to the bottom and plug in your companies name and see if your Digital Presence is optimized. If not, let’s talk!